Collaboration in Tourism Businesses and Destinations: A Handbook (Hardcover) (ISBN-13: 9781783508112)

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.

Author: Dogan Gursoy
ISBN-10: 1783508116
ISBN-13: 9781783508112
Publisher: Emerald Group Publishing
Language: English
Published: 01/29/2015
Pages: 368
Format: Hardcover
Weight: 1.65lbs
Size: 9.50h x 6.50w x 1.00d