Commercial Society: A Primer on Ethics and Economics (Paperback) (ISBN-13: 9781786613561)

One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don't want to have to pretend that you feel proud of fooling your customers into believing you could be trusted.

The ethical question is: how do people have to live in order to make the world a better place with them than without them?

The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them?

The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level?

In this book, the authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived.