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Commonsense Direct and Digital Marketing (Paperback) (ISBN-13: 9780749447601)
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Drayton Bird
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Books
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Description
xDrayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.Author: Drayton Bird
ISBN-10: 0749447605
ISBN-13: 9780749447601
Publisher: Kogan Page
Language: English
Published: 06/26/2007
Pages: 448
Format: Paperback
Weight: 2.13lbs
Size: 9.68h x 7.48w x 1.04d
Review Citation(s):
Reference and Research Bk News 11/01/2007 pg. 125
By Drayton Bird
xDrayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page).
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