Communicating Visually: The Graphic Design of the Brand (Paperback) (ISBN-13: 9781527540361)

This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designerâ (TM)s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on peopleâ (TM)s lives.

Author: Daniel Raposo
ISBN-10: 1527540367
ISBN-13: 9781527540361
Publisher: Cambridge Scholars Publishing
Language: English
Published: 12/01/2019
Pages: 213
Format: Paperback
Weight: 0.60lbs
Size: 8.00h x 5.60w x 0.50d