Communication in Responsible Business: Strategies, Concepts, and Cases by Conaway, Roger N.

Communication in Responsible Business: Strategies, Concepts, and Cases (Paperback) (ISBN-13: 9781606493243)

Vendor: Roger N. Conaway
Product type: Books
Format: Paperback
$21.99
$21.99
$21.99
Subtotal: $21.99
Communication in Responsible Business: Strategies, Concepts, and Cases by Conaway, Roger N.

Communication in Responsible Business: Strategies, Concepts, and Cases

$21.99
Communication in Responsible Business: Strategies, Concepts, and Cases by Conaway, Roger N.

Communication in Responsible Business: Strategies, Concepts, and Cases

$21.99
Format: Paperback
Description
Description
x
Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

Author: Roger N. Conaway
ISBN-10: 1606493248
ISBN-13: 9781606493243
Publisher: Business Expert Press
Language: English
Published: 08/09/2012
Pages: 196
Format: Paperback
Weight: 0.60lbs
Size: 9.00h x 6.00w x 0.42d
By Roger N. Conaway
By Roger N. Conaway
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Dr. Roger Conaway is professor in the School of Business, Tecnolico de Monterrey (ITESM), campus San Luis Potosi, Mexico. He teaches courses in business administration, international business, and entrepreneurship. He also is a lecturer in the Master of Arts in Responsible Management program, Steinbeis University, Berlin, Germany. Formerly, he was Distinguished Pirtle Professor at the University of Texas at Tyler. He has published articles on sustainability, corporate social responsibility, and ethical preferences of business leaders at Arthur Andersen. His research in sustainability today focuses on effective communication of social and environmental topics. He also has served as president of the international Association of Business Communication. Dr. Conaway is co-author of the first United Nations Global Compact Principles of Responsibility Management Education (PRME) textbook to be published in 2013.

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