Communications in Modern Society: Fifteen Studies of the Mass Media (Hardcover) (ISBN-13: 9781258267933)

Communications In Modern Society: Fifteen Studies Of The Mass Media is a book written by Wilbur Schramm that delves into the role of mass media in modern society. The book comprises of fifteen different studies that explore the impact of various forms of media on society, including radio, television, newspapers, and advertising. The studies examine the ways in which mass media shapes public opinion, influences political campaigns, and affects cultural values. Schramm also looks at the role of media in education, entertainment, and socialization. The book provides a comprehensive overview of the history and evolution of mass media, from its early beginnings to its current state.The author also discusses the ways in which mass media has transformed communication and created new forms of media, such as the internet and social media. The book explores the challenges and opportunities presented by these new forms of media, and how they are changing the way we communicate and interact with each other.Overall, Communications In Modern Society: Fifteen Studies Of The Mass Media is a thought-provoking and insightful book that provides a detailed analysis of the role of mass media in shaping modern society. It is a must-read for anyone interested in understanding the impact of media on our lives and society as a whole.Contributing Authors Include Wilbur Schramm, Fred Siebert, Charles V. Kinter, And Many Others.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Wilbur Schramm
ISBN-10: 1258267934
ISBN-13: 9781258267933
Publisher: Literary Licensing, LLC
Language: English
Published: 04/07/2012
Pages: 258
Format: Hardcover
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.63d