Competing Globally (Hardcover) (ISBN-13: 9780877193715)

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

Author: Farid Elashmawi Ph. D.
ISBN-10: 0877193711
ISBN-13: 9780877193715
Publisher: Routledge
Language: English
Published: 04/26/2001
Pages: 282
Format: Hardcover
Weight: 1.08lbs
Size: 9.28h x 6.23w x 0.79d

Review Citation(s):
Choice 03/01/2002 pg. 1285