Competing with Information: A Manager's Guide to Creating Business Value with Information Content by Marchand, Donald A.

Competing with Information: A Manager's Guide to Creating Business Value with Information Content (Hardcover) (ISBN-13: 9780471899693)

Vendor: Donald A. Marchand
Product type: Books
Format: Hardcover
$70.00
$70.00
$70.00
Subtotal: $70.00
Competing with Information: A Manager's Guide to Creating Business Value with Information Content by Marchand, Donald A.

Competing with Information: A Manager's Guide to Creating Business Value with Information Content

$70.00
Competing with Information: A Manager's Guide to Creating Business Value with Information Content by Marchand, Donald A.

Competing with Information: A Manager's Guide to Creating Business Value with Information Content

$70.00
Format: Hardcover
Description
Description
x
Ein Buch zum Thema Informationsmanagement, das sich NICHT an IT Manager richtet. Es untersucht, wie man mit Information richtig umgeht, um einen echten Unternehmenswert zu schaffen. Mit einem einzigartigen "4-Wege"-Diagramm erl舫tert Don Marchand seine Ideen und untersucht vier verschiedene Mlichkeiten (Risikominimierung, Kostensenkung, Kundenzufriedenheit, Schaffung einer neuen Realit舩), wie ein Unternehmen Wertschfung durch Informationsmanagement erreicht. Marchands Kernaussage lautet: Information ist ein wichtiges Werkzeug f? ALLE Manager und leitenden Angestellten, nicht nur f? Experten. Seine Botschaft ist klar und deutlich, und er liefert exakt die Information die ein Nichtfachmann braucht. Dieser Band ermlicht erstmals einem breiten Publikum den Zugang zu Wissen und praktischem Know-How f?render Managementexperten.

Author: Donald A. Marchand
ISBN-10: 0471899690
ISBN-13: 9780471899693
Publisher: Wiley
Language: English
Published: 06/15/2000
Pages: 275
Format: Hardcover
Weight: 1.38lbs
Size: 9.29h x 6.25w x 0.99d
By Donald A. Marchand
By Donald A. Marchand
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Don Marchand, International Institute of Management Development (IMD), Lausanne, Switzerland
IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.

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