Competition's New Clothes: 20 Short Cases on Rivalry Between Firms (Paperback) (ISBN-13: 9781108461917)

L v que recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and industrial organisation.

Author: Fran輟is L騅麭ue
ISBN-10: 1108461913
ISBN-13: 9781108461917
Publisher: Cambridge University Press
Language: English
Published: 03/28/2019
Pages: 220
Format: Paperback
Weight: 0.80lbs
Size: 8.80h x 9.20w x 0.40d