Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Brown, Linden

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage (Paperback) (ISBN-13: 9780333613511)

Vendor: Linden Brown
Product type: Books
Format: Paperback
$30.95
$30.95
$30.95
Subtotal: $30.95
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Brown, Linden

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

$30.95
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Brown, Linden

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

$30.95
Format: Paperback
Description
Description
x
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Author: Linden Brown,Malcolm McDonald
ISBN-10: 0333613511
ISBN-13: 9780333613511
Publisher: MacMillan
Language: English
Published: 05/06/1994
Pages: 384
Format: Paperback
Weight: 1.18lbs
Size: 9.21h x 6.14w x 0.79d
By Linden Brown
By Linden Brown
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Author Malcolm McDonald: Until 2003, Malcolm was Professor of Marketing and Deputy Director with special responsibility for E-Business. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry where, inter alia, he controlled a sales force of 250 people. He also spent some time training sales people and sales managers for multinational companies such as SKF and Alfa Laval.

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