Competitive Social Media Marketing Strategies (Hardcover) (ISBN-13: 9781466697768)

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Author: Wilson Ozuem
ISBN-10: 1466697768
ISBN-13: 9781466697768
Publisher: Business Science Reference
Language: English
Published: 02/02/2016
Pages: 340
Format: Hardcover
Weight: 2.37lbs
Size: 11.00h x 8.50w x 0.81d