Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets by Chan-Olmsted, Sylvia M.

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Paperback) (ISBN-13: 9780805862119)

Vendor: Sylvia M. Chan-Olmsted
Product type: Books
Format: Paperback
$55.99
$55.99
$55.99
Subtotal: $55.99
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets by Chan-Olmsted, Sylvia M.

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

$55.99
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets by Chan-Olmsted, Sylvia M.

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets

$55.99
Format: Paperback
Description
Description
x
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

Author: Sylvia M. Chan-Olmsted
ISBN-10: 0805862110
ISBN-13: 9780805862119
Publisher: Routledge
Language: English
Published: 05/18/2006
Pages: 384
Format: Paperback
Weight: 0.79lbs
Size: 9.02h x 6.12w x 0.56d

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