Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Hardcover) (ISBN-13: 9781466665958)

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Author: Gordon Bowen
ISBN-10: 1466665955
ISBN-13: 9781466665958
Publisher: Business Science Reference
Language: English
Published: 10/31/2014
Pages: 430
Format: Hardcover
Weight: 2.81lbs
Size: 11.00h x 8.50w x 0.94d