Conducting Market Research for International Business (Paperback) (ISBN-13: 9781606490259)

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Author: S. Tamer Cavusgil, John Riesenberger
ISBN-10: 1606490257
ISBN-13: 9781606490259
Publisher: Business Expert Press
Language: English
Published: 03/01/2009
Pages: 120
Format: Paperback
Weight: 0.40lbs
Size: 9.00h x 6.00w x 0.28d