Connect & Act - Systematic Social Selling (Paperback) (ISBN-13: 9780645802702)

Social Selling is a clever approach of adding social media and digital tools to enhance business conversations. This book helps professionals in small businesses and corporate employees who want to turn missing out into a mission to succeed on social.

The book covers 42 topics on the journey from passive profile to active attraction with four tips each to apply the learning directly into tangible action. 21 experts share their wisdom to complement the content as a diversified experience.

"I'm very impressed with your efforts and continued focus in this space. You have become a genuine authority on Social Selling now!" Graham Hawkins, SalesTribe

In this book, you will learn these steps of Social Selling:

1. Complete your profile into a magnetic snapshot of our digital reputation
2. Connect with the right target audience to build a network of raving fans
3. Content mastery from commenting and curating to creating own material
4. Convert the engagement to advance your business agenda (and theirs, too)

The four chapters include insightful interviews with Roger Christie (Propel, podcast host of "Your Digital Reputation"), Wendy Lloyd Curley (Strategic Networking, author of "Stop Wasting Your Time Networking"), Scott Rogerson (UpContent) and sales trainer Mark McInnes (author of "Tactical Pipeline Growth").

This book is for you if...

• You are seeking new customers, partners or alliances
• You want to engage with existing clients
• You want to build a magnetic personal brand
• You want to learn commenting with insights
• You want to master creating engaging content
• You want to get practical tips to put into action
• You want social to work for you instead of wasting time

The book comes with dedicated landing pages per topic with QR codes for easy access to provide further reading and to keep the book up to date.