Connecting With Consumers Through Effective Personalization and Programmatic Advertising (Paperback) (ISBN-13: 9781668491478)

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Author: Jorge Remondes
ISBN-10: 1668491478
ISBN-13: 9781668491478
Publisher: IGI Global
Language: English
Published: 01/10/2024
Pages: 332
Format: Paperback
Weight: 1.70lbs
Size: 11.00h x 8.50w x 0.69d