Consumauthors: The New Generational Nuclei (Paperback) (ISBN-13: 9788885486003)

Vendor: Francesco Morace
Product type: Books
Format: Paperback
$29.95
$29.95
$29.95
Subtotal: $29.95
WR Book House

Consumauthors: The New Generational Nuclei

$29.95

Consumauthors: The New Generational Nuclei

$29.95
Format: Paperback
Description
Description
x
Understand the new rules of consumer engagement in a rapidly evolving world. This insightful analysis delves into the unique characteristics of different generational groups, from digital natives to seasoned boomers, and how their values shape their consumption patterns. Discover how to adapt your marketing strategies to connect with these diverse audiences and navigate the changing landscape of work and society.

ConsumAuthors offers a fresh perspective on consumer behavior, revealing the driving forces behind their choices and providing actionable strategies for businesses and organizations. Learn how to identify future trends, foster meaningful relationships with your audience, and build a brand that resonates with authenticity and purpose. This is your guide to understanding the new generational nuclei and unlocking the power of recognition in the age of the ConsumAuthor.



Author: Francesco Morace
ISBN-10: 8885486002
ISBN-13: 9788885486003
Publisher: Egea Spa - Bocconi University Press
Language: English
Published: 09/01/2017
Pages: 184
Format: Paperback
Weight: 0.60lbs
Size: 9.00h x 5.80w x 0.50d
By Francesco Morace
By Francesco Morace
x
Francesco Morace, Sociologist and Writer, has worked for over thirty years in the field of sociology and market research. Founder and president of the Future Concept Lab, a strategic consultant for international companies and institutions, he is Professor of Social Innovation at Politecnico di Milano and at Trento University, Faculty of Sociology. He is also a regular columnist on the subject of trends for Adv, Dove, Interni, Mark Up, Millionaire, You, Style and other specialized international magazines and journals.

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