Consumer Aesthetic Experience in a Retail Context (Paperback) (ISBN-13: 9783639221688)

This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.

Author: Krittinee Nuttavuthisit
ISBN-10: 3639221680
ISBN-13: 9783639221688
Publisher: VDM Verlag
Language: English
Published: 01/06/2010
Pages: 124
Format: Paperback
Weight: 0.42lbs
Size: 9.00h x 6.00w x 0.29d