Consumer Behavior and Insights (Paperback) (ISBN-13: 9780190857134)

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research, such as neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.

Author: Diane Phillips
ISBN-10: 0190857137
ISBN-13: 9780190857134
Publisher: Oxford University Press, USA
Language: English
Published: 02/23/2021
Pages: 576
Format: Paperback
Weight: 2.30lbs
Size: 9.90h x 7.90w x 1.00d