Consumer Behavior and Marketing Strategy (Hardcover) (ISBN-13: 9781682854587)

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.

Author: Benedict Hunt
ISBN-10: 1682854582
ISBN-13: 9781682854587
Publisher: Willford Press
Language: English
Published: 05/10/2018
Pages: 213
Format: Hardcover
Weight: 1.73lbs
Size: 11.00h x 8.50w x 0.50d