Consumer Behavior: Perspectives, Findings and Explanations by O'Shaughnessy, John

Consumer Behavior: Perspectives, Findings and Explanations (Paperback) (ISBN-13: 9781137003768)

Vendor: John O'Shaughnessy
Product type: Books
Format: Paperback
$58.95
$58.95
$58.95
Subtotal: $58.95
Consumer Behavior: Perspectives, Findings and Explanations by O'Shaughnessy, John

Consumer Behavior: Perspectives, Findings and Explanations

$58.95
Consumer Behavior: Perspectives, Findings and Explanations by O'Shaughnessy, John

Consumer Behavior: Perspectives, Findings and Explanations

$58.95
Format: Paperback
Description
Description
x
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Author: John O'Shaughnessy
ISBN-10: 1137003766
ISBN-13: 9781137003768
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 12/04/2012
Pages: 536
Format: Paperback
Weight: 1.75lbs
Size: 9.10h x 6.10w x 0.90d
By John O'Shaughnessy
By John O'Shaughnessy
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JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.
JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

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