Consumer Behaviour: South African Psychology and Marketing Applications by Erasmus, Alet

Consumer Behaviour: South African Psychology and Marketing Applications (Paperback) (ISBN-13: 9780190412425)

Vendor: Alet Erasmus
Product type: Books
Format: Paperback
$90.00
$90.00
$90.00
Subtotal: $90.00
Consumer Behaviour: South African Psychology and Marketing Applications by Erasmus, Alet

Consumer Behaviour: South African Psychology and Marketing Applications

$90.00
Consumer Behaviour: South African Psychology and Marketing Applications by Erasmus, Alet

Consumer Behaviour: South African Psychology and Marketing Applications

$90.00
Format: Paperback
Description
Description
x
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.

The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.


Author: Alet Erasmus,Elrie Botha
ISBN-10: 0190412429
ISBN-13: 9780190412425
Publisher: Oxford University Press, USA
Language: English
Published: 03/26/2020
Pages: 416
Format: Paperback
Weight: 1.45lbs
Size: 9.10h x 6.40w x 0.90d
By Alet Erasmus
By Alet Erasmus
x

Alet Erasmus, Mercy Mpinganjira, Elrie Botha, Gift Donga, Danie du Toit, Lene Ehlers, Tania Maree, Virimai Mugobo, Richard Shambare

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