Consumer Behaviour and Analytics by Smith, Andrew

Consumer Behaviour and Analytics (Paperback) (ISBN-13: 9781032388342)

Vendor: Andrew Smith
Product type: Books
Format: Paperback
$54.95
$54.95
$54.95
Subtotal: $54.95
Consumer Behaviour and Analytics by Smith, Andrew

Consumer Behaviour and Analytics

$54.95
Consumer Behaviour and Analytics by Smith, Andrew

Consumer Behaviour and Analytics

$54.95
Format: Paperback
Description
Description
x

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.



Author: Andrew Smith
ISBN-10: 103238834X
ISBN-13: 9781032388342
Publisher: Routledge
Language: English
Published: 11/08/2023
Pages: 214
Format: Paperback
Weight: 0.72lbs
Size: 9.21h x 6.14w x 0.48d
By Andrew Smith
By Andrew Smith
x

Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.

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