Consumer Oriented Agricultural Marketing (Hardcover) (ISBN-13: 9789387057401)

Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four "P" Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.

Author: Ruchira Shukla
ISBN-10: 9387057402
ISBN-13: 9789387057401
Publisher: Scholars World
Language: English
Published: 01/01/2017
Pages: 142
Format: Hardcover
Weight: 0.83lbs
Size: 9.21h x 6.14w x 0.38d