Consumer Psychology: A Study Guide to Qualitative Research Methods by Hackett, Paul M. W.

Consumer Psychology: A Study Guide to Qualitative Research Methods (Paperback) (ISBN-13: 9783847407720)

Vendor: Paul M. W. Hackett
Product type: Books
Format: Paperback
$29.95
$29.95
$29.95
Subtotal: $29.95
Consumer Psychology: A Study Guide to Qualitative Research Methods by Hackett, Paul M. W.

Consumer Psychology: A Study Guide to Qualitative Research Methods

$29.95
Consumer Psychology: A Study Guide to Qualitative Research Methods by Hackett, Paul M. W.

Consumer Psychology: A Study Guide to Qualitative Research Methods

$29.95
Format: Paperback
Description
Description
x
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Author: Paul M. W. Hackett, Jessica Schwarzenbach, Uta Maria J?gens
ISBN-10: 3847407724
ISBN-13: 9783847407720
Publisher: Verlag Barbara Budrich
Language: English
Published: 04/18/2016
Pages: 166
Format: Paperback
Weight: 0.45lbs
Size: 8.50h x 5.50w x 0.36d
By Paul M. W. Hackett
By Paul M. W. Hackett
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Paul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK. Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USAUta Maria J?gens is a Doctoral Student, ETH Z?ich, Switzerland.

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