Consumer Research for Museum Marketers: Audience Insights Money Can't Buy by Wallace, Margot a.

Consumer Research for Museum Marketers: Audience Insights Money Can't Buy (Hardcover) (ISBN-13: 9780759118089)

Vendor: Margot a. Wallace
Product type: Books
Format: Hardcover
$124.00
$124.00
$124.00
Subtotal: $124.00
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy by Wallace, Margot a.

Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

$124.00
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy by Wallace, Margot a.

Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

$124.00
Format: Hardcover
Description
Description
x
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Author: Margot a. Wallace
ISBN-10: 0759118086
ISBN-13: 9780759118089
Publisher: Altamira Press
Language: English
Published: 01/16/2010
Pages: 160
Format: Hardcover
Weight: 0.90lbs
Size: 9.00h x 6.00w x 0.60d
By Margot a. Wallace
By Margot a. Wallace
x
Margot A. Wallace is associate professor of marketing communication at Columbia College Chicago. She is the author of Museum Branding: How to Create and Maintain Image, Loyalty, and Support.

Recently Viewed Products