Consumer Research Methods in Food Science (Hardcover) (ISBN-13: 9781071629994)

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.


Author: Carlos Gómez-Corona
ISBN-10: 1071629999
ISBN-13: 9781071629994
Publisher: Humana
Language: English
Published: 04/08/2023
Pages: 472
Format: Hardcover
Weight: 2.32lbs
Size: 10.00h x 7.00w x 1.06d