Consumer Research: Postcards From the Edge (Hardcover) (ISBN-13: 9780415156844)

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

Author: Stephen Brown
ISBN-10: 041515684X
ISBN-13: 9780415156844
Publisher: Routledge
Language: English
Published: 12/18/1997
Pages: 428
Format: Hardcover
Weight: 1.70lbs
Size: 9.21h x 6.14w x 0.94d