Consumer Value: A Framework for Analysis and Research by Holbrook, Morris

Consumer Value: A Framework for Analysis and Research (Hardcover) (ISBN-13: 9780415191920)

Vendor: Morris Holbrook
Product type: Books
Format: Hardcover
$290.00
$290.00
$290.00
Subtotal: $290.00
Consumer Value: A Framework for Analysis and Research by Holbrook, Morris

Consumer Value: A Framework for Analysis and Research

$290.00
Consumer Value: A Framework for Analysis and Research by Holbrook, Morris

Consumer Value: A Framework for Analysis and Research

$290.00
Format: Hardcover
Description
Description
x
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Author: Morris Holbrook
ISBN-10: 0415191920
ISBN-13: 9780415191920
Publisher: Routledge
Language: English
Published: 12/03/1998
Pages: 224
Format: Hardcover
Weight: 1.07lbs
Size: 9.21h x 6.14w x 0.56d

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