Consumption Behaviour and Social Responsibility: A Consumer Research Approach (Hardcover) (ISBN-13: 9789811530043)

Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research.

Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management.