Contemporary Issues in Luxury Brand Management by Studente, Sylvie

Contemporary Issues in Luxury Brand Management (Hardcover) (ISBN-13: 9780367859282)

Vendor: Sylvie Studente
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Contemporary Issues in Luxury Brand Management by Studente, Sylvie

Contemporary Issues in Luxury Brand Management

$200.00
Contemporary Issues in Luxury Brand Management by Studente, Sylvie

Contemporary Issues in Luxury Brand Management

$200.00
Format: Hardcover
Description
Description
x

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.



Author: Sylvie Studente
ISBN-10: 0367859289
ISBN-13: 9780367859282
Publisher: Routledge
Language: English
Published: 03/31/2023
Pages: 162
Format: Hardcover
Weight: 1.08lbs
Size: 9.61h x 6.69w x 0.44d
By Sylvie Studente
By Sylvie Studente
x

Sylvie Studente is Assistant Professor at Regent's University London.

Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland.

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