Contemporary Issues in Marketing by Evans, Martin

Contemporary Issues in Marketing (Paperback) (ISBN-13: 9780333677742)

Vendor: Martin Evans
Product type: Books
Format: Paperback
$21.95
$21.95
$21.95
Subtotal: $21.95
Contemporary Issues in Marketing by Evans, Martin

Contemporary Issues in Marketing

$21.95
Contemporary Issues in Marketing by Evans, Martin

Contemporary Issues in Marketing

$21.95
Format: Paperback
Description
Description
x

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.

This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.

Author: Martin Evans,Luiz Moutinho
ISBN-10: 0333677749
ISBN-13: 9780333677742
Publisher: Bloomsbury Academic
Language: English
Published: 06/01/1999
Pages: 240
Format: Paperback
Weight: 0.96lbs
Size: 9.69h x 7.44w x 0.51d
By Martin Evans
By Martin Evans
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MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol.

LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.
MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol.

LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.

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