Contemporary Issues in Sports Marketing by Manoli, Argyro Elisavet

Contemporary Issues in Sports Marketing (Hardcover) (ISBN-13: 9781032968353)

Vendor: Argyro Elisavet Manoli
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
Contemporary Issues in Sports Marketing by Manoli, Argyro Elisavet

Contemporary Issues in Sports Marketing

$200.00
Contemporary Issues in Sports Marketing by Manoli, Argyro Elisavet

Contemporary Issues in Sports Marketing

$200.00
Format: Hardcover
Description
Description
x

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.



Author: Argyro Elisavet Manoli
ISBN-10: 1032968354
ISBN-13: 9781032968353
Publisher: Routledge
Language: English
Published: 02/12/2025
Pages: 126
Format: Hardcover
Weight: 0.93lbs
Size: 9.61h x 6.69w x 0.38d
By Argyro Elisavet Manoli
By Argyro Elisavet Manoli
x

Argyro Elisavet Manoli is Associate Professor of Marketing and Management in Bergamo University. Following a career as a sports marketeer, she began her academic career in the UK. Her research interests focus on two broad areas, marketing communications management and integrity management in the context of sport.

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