Contemporary Management Approaches to the Global Hospitality and Tourism Industry (Hardcover) (ISBN-13: 9781799822042)

The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.

Author: Abraham Pius
ISBN-10: 1799822044
ISBN-13: 9781799822042
Publisher: Business Science Reference
Language: English
Published: 03/27/2020
Pages: 315
Format: Hardcover
Weight: 1.70lbs
Size: 10.00h x 7.00w x 0.75d