Contemporary Marketing Research (Paperback) (ISBN-13: 9789383572885)

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter

Author: A. B. Rao
ISBN-10: 9383572884
ISBN-13: 9789383572885
Publisher: Vishwakarma Publications
Language: English
Published: 01/01/2015
Pages: 218
Format: Paperback
Weight: 0.85lbs
Size: 10.00h x 7.00w x 0.46d