Contemporary Research in E-Branding (Hardcover) (ISBN-13: 9781599048130)

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.

Author: Subir Bandyopadhyay
ISBN-10: 1599048132
ISBN-13: 9781599048130
Publisher: Information Science Reference
Language: English
Published: 11/30/2008
Pages: 380
Format: Hardcover
Weight: 2.95lbs
Size: 11.20h x 8.70w x 1.10d

Review Citation(s):
Reference and Research Bk News 02/01/2009 pg. 130