Content Everywhere: Strategy and Structure for Future-Ready Content (Paperback) (ISBN-13: 9781933820873)

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.