Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales (Paperback) (ISBN-13: 9798577919559)

The world is too noisy to pump out generic content.

Content Mapping shows you how to turn your content into your greatest competitive advantage.

In this book, you'll discover:

• How to map content to the intent of your potential buyers and get them to say "yes"
• How to increase your revenue by using relevant, personalized content
• How to transform your marketing by customizing the flow and sequence of your content
• How to create a framework for repeatable, predictable marketing success
• BONUS: Key action items at the end of each chapter to help you practice what you learn

In today's crowded marketplace, Content Mapping helps you rise above the noise-not by raising the volume, but by raising the value of your content.