Content Strategy: Connecting the Dots Between Business, Brand, and Benefits (Paperback) (ISBN-13: 9781937434168)

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Author: Rahel Anne Bailie, Noz Urbina
ISBN-10: 1937434168
ISBN-13: 9781937434168
Publisher: XML Press
Language: English
Published: 12/28/2012
Pages: 306
Format: Paperback
Weight: 1.16lbs
Size: 9.25h x 7.50w x 0.64d