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The term 'contents tourism' has been defined as 'travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture...'. This is the first book to apply the concept of contents tourism in a global context and to establish an interdisciplinary framework for contents tourism research.
Takayoshi Yamamura is Professor at the Centre for Advanced Tourism Studies, Hokkaido University, Japan. His research interests include Japanese animation and tourism, pop culture and regional development/community revitalization.
Philip Seaton is Professor at the Institute of Japan Studies, Tokyo University of Foreign Studies, Japan. His research interests include Japanese war history/memory and contents tourism (with a particular focus on historical dramas and heritage sites).
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