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A detailed checklist that helps readers spot legal issues and then refers them to subsequent portions of this book for greater explanation
An overview of the United States federal and state laws that govern contests, sweepstakes, and other prize promotions
A separate summary for each state outlining the specific laws most relevant to promotions in that state including registration, bonding and disclosure requirements
Best practice suggestions for promotions that incorporate social media, user generated content, public voting, children as participants, direct mail, prize awards of real estate and travel, charitable causes, and entry fees
Methods for structuring and administering promotions in a manner that minimizes the risks of problems from inadvertent mistakes, winner disputes, ties, copyright issues, public relations mishaps, fraud, and other legal issues
Guidance for multiple types of promotions including skill-based contests, in-package sweepstakes, fantasy sports competitions, raffles, bingo, cause marketing, and broadcast station-sponsored promotions
Author: Joy R. Butler
ISBN-10: 0967294061
ISBN-13: 9780967294063
Publisher: Sashay Communications
Language: English
Published: 01/05/2015
Pages: 498
Format: Hardcover
Weight: 1.83lbs
Size: 9.00h x 6.00w x 1.06d
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