Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe by Codita, Roxana

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Paperback) (ISBN-13: 9783834925961)

Vendor: Roxana Codita
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe by Codita, Roxana

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

$54.99
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe by Codita, Roxana

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

$54.99
Format: Paperback
Description
Description
x
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

Author: Roxana Codita
ISBN-10: 3834925969
ISBN-13: 9783834925961
Publisher: Gabler Verlag
Language: English
Published: 12/09/2010
Pages: 312
Format: Paperback
Weight: 0.88lbs
Size: 8.27h x 5.83w x 0.70d
By Roxana Codita
By Roxana Codita
x
Dr. Roxana Codita wrote her dissertation under the supervision of Univ.- Prof. Dr. Frank-Martin Belz at the Chair of Brewery and Food Industry Management, Technische Universität München, where she continues to work as a researcher.

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