Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity by Hunt, Shelby D.

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity (Hardcover) (ISBN-13: 9780765609311)

Vendor: Shelby D. Hunt
Product type: Books
Format: Hardcover
$290.00
$290.00
$290.00
Subtotal: $290.00
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity by Hunt, Shelby D.

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

$290.00
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity by Hunt, Shelby D.

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

$290.00
Format: Hardcover
Description
Description
x
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.

Author: Shelby D. Hunt
ISBN-10: 0765609312
ISBN-13: 9780765609311
Publisher: Routledge
Language: English
Published: 03/31/2003
Pages: 360
Format: Hardcover
Weight: 1.73lbs
Size: 9.90h x 7.20w x 1.10d

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