Convergence Marketing by Rosen, Richard

Convergence Marketing (Hardcover) (ISBN-13: 9780470164938)

Vendor: Richard Rosen
Product type: Books
Format: Hardcover
$24.95
$24.95
$24.95
Subtotal: $24.95
Convergence Marketing by Rosen, Richard

Convergence Marketing

$24.95
Convergence Marketing by Rosen, Richard

Convergence Marketing

$24.95
Format: Hardcover
Description
Description
x
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Author: Richard Rosen
ISBN-10: 047016493X
ISBN-13: 9780470164938
Publisher: Wiley
Language: English
Published: 02/03/2009
Pages: 208
Format: Hardcover
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 121
By Richard Rosen
By Richard Rosen
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RICHARD G. ROSEN is founder, President, and CEO of ROSEN, a global consultancy that specializes in transforming marketing and advertising campaigns into cost-effective business models. He speaks to and consults on convergence marketing with recognized brand-name clients around the world. His firm has received twenty-eight Echo Awards, and Richard has received the Caples Organization's Emerson Award and the first ever "B-to-B Marketer of the Year Award" from the International Direct Marketing Association. To get in on the dialogue, visit www.rgrosen.com.

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