Converted: How to Help More People Buy What You Sell (Paperback) (ISBN-13: 9781781334713)

Stop hoping that sales might happen - build a process that ensures they will.

The ability to turn leads into sales is the foundation of every successful business. Converted offers a tried and trusted framework for achieving this goal, replacing unpredictability and uncertainty with a practical and reliable sales process.

This book outlines the ten logical steps you need to master in order to reduce deal-time and close more sales.

You'll learn how to:

- Target qualified prospects and avoid tyre-kicking timewasters

- Join the conversation happening inside your customer's head and pitch accordingly

- Guide the sale with meaningful questions that engage and inspire action

- Reassure your prospect and eliminate objections

- Time your quotations and proposals so that they generate more orders, more often