Copy That: A Truckload of Formulas, Formats, and Checklists for Effective Copywriting (Paperback) (ISBN-13: 9798289680945)

Copywriters and communicators: If you've ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you're not alone. And you don't have to wing it.

Copy That is a practical, accessible guide for anyone who writes copy professionally-or wants to write efficiently and effectively. Whether you're an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats.

Inside, you'll find:

• Proven formulas for headlines, body copy, and CTAs-for emails, ads, landing pages, and more.

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  Author: Eric D. Nelson
  ISBN-13: 9798289680945
  Publisher: Independently Published
  Language: English
  Published: 08/01/2025
  Pages: 212
  Format: Paperback
  Weight: 0.55lbs
  Size: 8.50h x 5.50w x 0.45d