Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age by McDowell Marinchak, Christina L.

Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age (Hardcover) (ISBN-13: 9781498566827)

Vendor: Christina L. McDowell Marinchak
Product type: Books
Format: Hardcover
$85.00
$85.00
$85.00
Subtotal: $85.00
Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age by McDowell Marinchak, Christina L.

Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age

$85.00
Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age by McDowell Marinchak, Christina L.

Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age

$85.00
Format: Hardcover
Description
Description
x

In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.



Author: Christina L. McDowell Marinchak, Sarah M. Deiuliis
ISBN-10: 1498566820
ISBN-13: 9781498566827
Publisher: Lexington Books
Language: English
Published: 06/15/2023
Pages: 118
Format: Hardcover
Weight: 0.76lbs
Size: 9.00h x 6.00w x 0.44d

Review Citation(s):
Choice 01/01/2024
By Christina L. McDowell Marinchak
By Christina L. McDowell Marinchak
x

Christina L. McDowell Marinchak is senior lecturer of marketing and management communication at Cornell University in the Nolan School of Hotel Administration at the SC Johnson College of Business.

Sarah M. DeIuliis is assistant professor in the Department of Communication and Rhetorical Studies at Duquesne University.

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