Corporate Communications in Restructuring Phases: Successfully Shaping Change with Strategic Communication (Paperback) (ISBN-13: 9783658346256)

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.


Author: Ulrich Gartner
ISBN-10: 3658346256
ISBN-13: 9783658346256
Publisher: Springer
Language: English
Published: 10/23/2021
Pages: 157
Format: Paperback
Weight: 0.51lbs
Size: 8.27h x 5.83w x 0.40d