Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Kotler, Philip

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hardcover) (ISBN-13: 9780471476115)

Vendor: Philip Kotler
Product type: Books
Format: Hardcover
$44.00
$44.00
$44.00
Subtotal: $44.00
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Kotler, Philip

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

$44.00
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Kotler, Philip

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

$44.00
Format: Hardcover
Description
Description
x
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Author: Philip Kotler, Nancy R. Lee
ISBN-10: 0471476110
ISBN-13: 9780471476115
Publisher: Wiley
Language: English
Published: 12/13/2004
Pages: 307
Format: Hardcover
Weight: 1.12lbs
Size: 9.42h x 6.32w x 1.10d
By Philip Kotler
By Philip Kotler
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PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.

NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.

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