Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage (Paperback) (ISBN-13: 9780521149631)

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

Author: Bryan W. Husted, David Bruce Allen
ISBN-10: 0521149630
ISBN-13: 9780521149631
Publisher: Cambridge University Press
Language: English
Published: 11/11/2010
Pages: 362
Format: Paperback
Weight: 1.27lbs
Size: 8.80h x 5.90w x 0.70d